Cover -- Title -- Contents -- Introduction: Color in Design -- Chapter 1 Communicating with Color -- What Is Color? -- Theory in Practice -- Choosing a Color Palette -- Color Systems -- Chapter 2 Form and Space -- Form and Space -- Elements of Design -- Color and Image -- Type in Color -- Chapter 3 Meaning and Emotion -- Color and Psychology -- Mood and Symbolism -- Culture and Place -- Aspects of Color -- Color as Identifier -- Chapter 4 Organizing with Color -- Catching a Viewer's Attention -- Series and Structure -- Infographics -- Layouts -- Color in Motion and Media -- Chapter 5 Rules for Working with Color -- Color Quick Start -- Ten Rules for Working with Color -- Real-Life Exceptions -- Strategies for Working with Clients -- Contributors -- Acknowledgments -- About the Author.