Acknowledgements -- Table of Contents -- About the Authors -- Foreword -- Introduction -- Chapter 1: The Change -- Chapter 2: A Hyperconnected Community -- Chapter 3: Leading the Change -- Chapter 4: Planning Your Debut and Creating an Online Platform -- Chapter 5: Facebook 101 -- Chapter 6: Twitter 101 -- Chapter 7: Blogging 101 -- Chapter 8: Crafting Social Media Guidelines -- Chapter 9: What We Say and How We Say It Matter -- Chapter 10: Listening to Social Media -- Chapter 11: Crisis Management and Social Media -- Untitled -- Chapter 12: The New World: It's Just the Beginning -- References and Resources -- Index.