Negotiating the Holistic Turn: The Domestication of Alternative Medicine -- Contents -- Acknowledgments -- Introduction -- Biomedical Culture Revisited -- Outline of the Book -- 1. Conceptualizing NCM -- Approaches in the History of NCM Research -- Domestication: Making Sense of Medicine -- Acculturation and Assimilation -- Domestication and the Flow of Culture -- 2. Setting the Scene: NCM in Israel -- The Legal Status of NCM in Israel -- NCM Institutions in Israel -- Methodological Considerations -- 3. Negotiation: The NCM Clinic -- The Clinic and Its Boundaries -- How the Clinic Worked -- The Staff -- Case Presentations -- 4. The Patients: Group Profile and Patterns of Use -- Cultural Outlook and the Use of NCM -- Sociodemographic Characteristics and Health Problems -- Patients' Attitudes toward Biomedicine -- Cultural Outlook and Practices -- The Convergence of Statistics and Ethnography -- 5. Dissemination: The Popular Discourse of NCM -- Interprofessional Discourse in the Public Arena -- The Narrative Formula of Dissemination -- Magic Moments -- Deus ex Machina-Biomedicine as the Organizing Principle -- Conventional Medicine Fights Back -- Horror Stories -- 6. Institutionalization: The NCM College -- Negotiating the Holistic Turn -- The Yearbook -- The Oriental Medicine Curriculum -- The College Bulletin -- 7. Conclusion: Familiarizing the Exotic -- Domestication: Clinic, College, Media, and Patients -- Local Findings-Global Implications? -- Why Domestication?: The Interplay between Biomedical Hegemony and Consumerist Demand -- The "Other" Appropriated and the "Other" Rejected -- NCM and the Postmodern Body -- Appendix:NCM Modalities Available at the Clinic -- Notes -- Chapter 3 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- S -- T -- U -- W.