Contents -- Preface: A Neuro-Pivot - Judy Illes -- Introduction: Theorizing the Neuroscientific Turn-Critical Perspectives on a Translational Discipline - Melissa M. Littlefield and Jenell M. Johnson -- Part 1. The Neuroscientific Turn in Context -- 1. "The Paradise of Non-Experts": The Neuroscientific Turn of the 1840s United States - Justine S. Murison -- 2. The Performativity of a Historical Brain Event: Revisiting 1517 Strassburg - Jameson Kismet Bell -- 3. The Neural Metaphor - Kélina Gotman -- Part 2. The Neuroscientific Turn in Practice -- 4. Brainhood, Selfhood, or "Meat with a Point of View": The Value of Fiction for Neuroscientific Research and Neurological Medicine - Sarah Birge -- 5. Neuroscience and the Quest for God - Scott E. Hendrix and Christopher J. May -- 6. Literacy in a Biocultural World: Integrating Sociocultural Studies of Literacy and Neuroscientific Research - Gwen Gorzelsky -- 7. Pragmatic Neuroethics and Neuroscience's Potential to Radically Change Ethics - Eric Racine and Emma Zimmerman -- 8. Fast-Moving Objects and Their Consequences: A Response to the Neuroscientific Turn in Practice - Anne Beaulieu -- Part 3. Critical Responses to the Neuroscientific Turn -- 9. Neuroeconomics: A Cautionary Primer - James Niels Rosenquist and Casey Rothschild -- 10. Functional Brain Imaging: Neuro-Turnor Wrong Turn? - Susan M. Fitzpatrick -- 11. A Clinical Neuroscientist Looks Neuroskeptically at Neuroethics in the Neuroworld - Peter J. Whitehouse -- 12. The Mind-Sciences in a Literature Classroom - Bruce Michelson -- Afterword: Twisting the Neurohelix - Joseph Dumit -- Contributors -- Index.