A Novel Marketplace : Mass Culture, the Book Trade, and Postwar American Fiction.
Title:
A Novel Marketplace : Mass Culture, the Book Trade, and Postwar American Fiction.
Author:
Brier, Evan.
ISBN:
9780812201444
Personal Author:
Physical Description:
1 online resource (209 pages)
Contents:
Cover -- Contents -- Introduction: Selling the Novel in the Age of Mass Culture -- 1 Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky -- 2 The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture -- 3 Synergy and the Novelist: Simon & Schuster -- Time, Inc. -- and The Man in the Gray Flannel Suit -- 4 From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline -- 5 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer -- Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail -- Notes -- Works Cited -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z -- Acknowledgments.
Abstract:
Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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