Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America.
Title:
Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America.
ISBN:
9780812204872
Physical Description:
1 online resource (233 pages)
Contents:
Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- Chapter 1. The Psychology of Everyday Living -- Chapter 2. The Sophisticated Sell -- Chapter 3. The Secret Pitch -- Chapter 4. The Fertile Moment -- Chapter 5. The Psychology of the World of Objects -- Epilogue -- Notes -- Index.
Abstract:
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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