Contents -- Illustrations -- Acknowledgments -- Preface to the Second Edition -- Preface to the First Edition -- Introduction -- Part 1: Beer Around the World -- 1. Americans and Beer: The History of a Love Affair -- 2. Wisconsin Breweries: The Saga Begins -- 3. Brewing and Agriculture -- 4. How Beer Is Brewed -- 5. A Beer by Any Other Name -- Part 2: Turbulent Time -- 6. From Temperance to Prohibition -- 7. The Noble Experiment -- 8. The Beer Barrel: Then and Now -- 9. Spreading the Word -- Part 3: In the Time of Giants -- 10. Blatz and Schlitz: Two Old-Line Milwaukee Brewers -- 11. Miller: Marketing Perfection -- 12. Pabst: A Beer Drinker's Brewery -- 13. Heileman: King of Labels -- 14. Leinenkugel: Small, Quality Conscious -- 15. Point Special: A Regional Success Story -- 16. Huber: A Broader Tradition in Selling Quality -- 17. Walter: A German Family in Wisconsin -- 18. Capital Brewery: New on the Scene -- Part 4: A Changing Brewery Scene -- 19. Giants Stumble -- 20. New Breweries in Wisconsin -- Appendix A: Monuments to the Past -- Appendix B: Brewery Failures since 1950 -- Appendix C: Home-Brewed Beer -- Appendix D: Wisconsin Breweries, 1835 to 1985 -- Appendix E: Wisconsin Breweries, 1985 to 2004 -- Notes -- Bibliography -- Illustration Credits -- Index.