Cover -- Contents -- Introduction (Andrea Catellani / Ansgar Zerfass / Ralph Tench) -- Communication Ethics and CSR: Overviews and General Concepts -- Responsible Advocacy? Reflections on the History, System, and Codes of Public Relations Ethics, with Comments on Education and Research (Günter Bentele) -- Public Relations: Levinas' call for Ethics and Justice (Ronald C. Arnett) -- Putting the "R" back in CSR Communication: Towards an Ethical Framework of Responsibility (Stefan Jarolimek / Anne Linke) -- Public Relations and Communication Ethics: National Cases -- Ethical Engagement of Public Relations Practitioners in a Connected World: Results of an Empirical Study in Austria (Astrid Spatzier) -- Ethical Practices and Role Perceptions of Bloggers: An Analysis of Literary Bloggers in Spain (Cristina Navarro / Ángeles Moreno) -- A Decade into Sustainability Reporting in Turkey (Sibel Hoştut / Seçil Deren van het Hof) -- Ethics Statements of Public Relations Agencies in Turkey: How do Turkish PR Agencies Present Themselves on the Web? (Pelìn Hürmeriç / Bìllur Ülger) -- Strategic Communication and Ethics: The Case of the Romanian Touristic Brand (Alina Dolea) -- Strategic Aspects of Russia's Cultural Diplomacy in Europe: Challenges and Opportunities of the 21st Century (Anna Klyueva / Katerina Tsetsura) -- Commodifying and Politicising Insight: A Case of Mediated Debate of Revolving Doors in Norway (Tor Bang & Mona K. Solvoll) -- Ethical Skills and Communication Professionals -- On the Borderlines of Advocacy: Situational Professional Ethics in the Identity Construction of Public Relations Consultants (Elin Helgesson / Christina Grandien) -- The Knowledge, Skills and Competencies for Effective Public Affairs Practice: A Mechanism to Embed Ethics (Sarah Roberts-Bowman).

Teaching Ethical Principles for PR: An Empirical Study on University Curricula in Germany (Anne Linke / Juliane Kiesenbauer) -- Communication Ethics and the Public Sphere: Negative Engagement and Gamification -- Ethical Hateholders and Negative Engagement: A Challenge for Organisational Communication (Matias Lievonen & Vilma Luoma-aho) -- Ethical Implications of Gamification as a Public Relations Strategy (Donna Z. Davis) -- Employee Communication and Engagement -- Strategic Employee Communication - What Does it Really Mean? Towards Responsible Dialogue as a Missing Piece (Elisa Juholin / Leif Åberg / Pekka Aula) -- Beyond Sentiment: Exploring Online Employee Engagement: An Empirical Study of Participation in an Online Employee Newsroom (Sean MacNiven) -- National and International Studies on Strategic Communication -- Mentoring in Public Relations: An International Study on Mentoring Programmes of Professional Associations (Juliane Kiesenbauer / Augustine Burkert / Ansgar Zerfass) -- How Global is the Web 2.0 Hype? A Comparison of Social Media Communication in Brazil, Germany and Portugal (Evandro Oliveira / Anne Linke / Margarida Krohling Kunsch / Ansgar Zerfass) -- The Use of Media in Activist Public Relations: Framing the "Defending our honour" Movement (A. Banu Biçakçi / İlker C. Biçakçi) -- Contributors.