Cover -- Title -- Contents -- Foreword -- Acknowledgments -- Chapter 1 Your First Step -- Chapter 2 Bringing Your Food to Market -- Chapter 3 Locked & Loaded: From Concept to Retail Ready -- Chapter 4 Distributors: A Necessary Partnership -- Chapter 5 Shelf Space: How to Own Your Retail Shelf Space -- Chapter 6 Brokers: What You Need to Know -- Chapter 7 Trade Shows & Table Tops -- Chapter 8 Free-Fills, Demos, Ads, & Discounts -- Chapter 9 The Game Plan: Stay Small, Get Bigger, or Sell? -- Chapter 10 The Summit: Crossing Over to the Mainstream Marketplace -- Conclusion -- Glossary -- A -- B -- C -- D -- E -- F -- I -- K -- M -- N -- O -- P -- S -- T -- U -- W -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- About the Author -- Copyright.