Cover -- Contents -- Preface: The Enthymeme Within Reason (John T. Gage) -- Foreword: What Can the Enthymeme Do for Education Today? (Jorge Juan Vega y Vega) -- A. Intelligence and the Enthymeme -- B. Our Work: Education for the Professions -- C. Acknowledgements -- Chapter 1. Popularizing the Enthymeme: Fans for Aristotle (Jorge Juan Vega y Vega) -- A. Cognitive Enthymemes: Observing, Thinking and Knowing -- 1. The Cognitive Enthymeme as Reading Comprehension -- B. Enjoyable Enthymemes: Learning, Linking and Liking -- C. Expressive Enthymemes: Claiming, Justifying and Sharing -- Chapter 2. The Enthymeme as a Practical Rhetorical Concept for Teaching Composition (Michael Dennis Hood) -- Chapter 3. The Role of the Enthymeme in the Connection Between Reading and Writing (Michael Dennis Hood) -- Chapter 4. The Place of the Enthymeme in Composition Studies (Michael Dennis Hood) -- A. Definitions and Interpretations of the Enthymeme in Conflict -- B. Aristotle's Reputation (and the Enthymeme) on the Outs -- C. Incompatibility of the Enthymeme with Most Approaches to Composition Instruction -- 1. Current-Traditional Rhetoric -- 2. Expressive Rhetoric -- 3. Cognitive-Process Rhetoric -- 4. Social-Construction Rhetoric -- 5. Social-Epistemic Rhetoric -- D. The Enthymeme in a Postmodern World -- Chapter 5. Essential Modern Readings on the Enthymeme (Michael Dennis Hood) -- A. Approaches to Defining the Enthymeme -- 1. The Logical Perspective -- 2. The Audience-Centered Perspective -- 3. The Epistemic Perspective -- 4. The Historicist Perspective -- B. The Place of the Enthymeme in Aristotle's Rhetoric: Two Views -- 1. The Centrality of the Enthymeme in Aristotle -- 2. The Marginal Status of the Enthymeme in Antiquity -- C. How the Enthymeme Functions in Discourse -- 1. Invention and Arrangement -- 2. Discourse Analysis -- 3. Where to Find Enthymemes.

D. Conclusion: Trends in Modern Enthymeme Scholarship -- Chapter 6. Language, Image and Reasoning: Learning with Enthymemes (Jorge Juan Vega y Vega) -- A. The Problem: School Drop-Outs and First Job Hunting -- B. The Solution: The Enthymeme as Critical Thinking -- C. Enthymeme: Reading, Writing and Memory -- D. A Visual Technique to Improve Reading -- Chapter 7. The Integrated Method: Cognitive and Expressive Skills in the Second-Language Classroom (Jorge Juan Vega y Vega) -- A. The Integrated Method: Seeing, Comprehending and Speaking -- B. Towards Image Analysis -- C. Image Analysis in Six Steps -- 0. Identification / Definition -- 1. Description / Verification -- 1.1 Descriptive Activities -- 1.2 Description and Vocabulary Cards -- 1.3 Description: Pedagogic Problems -- 1.4 Description Types -- 1.5 Descriptive Reasoning Is Useful -- 1.6 Descriptive Texts -- 1.7 Advantages of Descriptive Activities -- 2. Interpretation / Function -- 2.1 Interpretive Reasoning: Images, Reading, and Translation -- 2.2 Main Interpretive Figures -- 2.3 Symbols and Emotional Logic -- 2.4 Interpretive Texts -- 3. Narration / Sequence -- 3.1 Narrative Orders: Sequence and Reasoning -- 3.2 The Enthymeme and the "Logic" of Literary Fiction -- 3.3 Working with Narrative Images: Applications for the Classroom -- 3.4 How to Achieve a Narrative Text in 10 Steps -- 3.5 Narrative Texts: The "Timeline"Activity -- 3.5.1 A "Timeline"Application -- 3.6 Tales as Dreams and Dreams as Tales -- 4. Argumentation / Purpose -- 4.1 Argumentative Types -- 4.2 Argumentative Semantics (Cultural Topics) -- 4.3 Argumentative Syntax (Logical Schemes) -- 4.4 Writing an Essay -- 4.5 Microstructure of Argumentative Texts: The Enthymeme -- 4.6 How to Answer a Question (for Speaking and Writing) -- 4.7 Illogical Argument, Fallacy, and Tautology -- 4.8 Argumentative and Refutable Enthymemes.

4.9 Macrostructure of Argumentative Texts: The Essay -- 4.10 Parts of an Argumentative Text -- 4.10.1 Introduction -- 4.10.2 Body or Development -- 4.10.3 Conclusion -- 4.11 A Model of Argumentative Writing -- 4.12 How People Naturally Argue (i.e. through Enthymemes) -- 5. Final Commentary -- 5.1 Problem Solving and Creativity -- 5.2 Anticipating Difficulties -- 5.3 Enjoying Learning: Aesthetic Value and Intellectual Value -- D. Image Analysis: Activities Suggested -- E. Assessment Template: From Expression to Expressivity -- F. Summing up: The Enthymeme Is for Life -- Appendix 1. General Scheme for Argumentative Writing -- Appendix 2. General Template for Assessment -- Appendix 3. Vade Mecum for Image Analysis (1/2) -- Appendix 4. Questionnaire for Literary Analysis -- Chapter 8. The Process of Reasoning in Advertising (Daniela Ventura) -- A. Advertising Comprehension through Cognitive Processes -- B. A Peculiar Argumentative Discourse -- C. How to Read Advertisements -- D. IKEA's Ads -- 1. Observation -- 2. Reflection -- 3. Conclusion -- E. Bayer's Ads -- 1. Observation -- 2. Reflection -- 3. Conclusion -- F. Conclusions -- Chapter 9. The Enthymeme in Composition Studies: Discourse Analysis in Specialized Medical Texts (Mª Sandra Marrero Morales) -- A. Introduction -- B. Discourse Analysis and Genre Analysis in ESP -- C. The Enthymeme as a Controlling Structure in Medical Discourse -- D. Analysis of Two Argumentative Texts in Medical Discourse -- 1. The Research Article -- 2. The Autopsy Report -- E. Conclusions -- Appendix -- Chapter 10. The Enthymeme in Detective Novels ([Daniela Ventura] [Jorge Juan Vega y Vega]) -- A. The Enigma -- B. The Process of Reasoning in Detective Stories: "Simplicity itself -- C. The Thinking Hero -- D. A Reasoning and Observing Machine -- E. The Narrative Macro- and Micro-Structure in the Detective Novel.

1. A Case of Identity -- 2. Death on the Nile -- F. The Pleasure of Knowledge -- G. Conclusions -- Conclusion: The Enthymeme for Educational Purposes Today (Jorge Juan Vega y Vega) -- General Bibliography.