Cover -- Contents -- Acknowledgements -- Japan as an Assemblage (Griseldis Kirsch and Dolores P. Martinez) -- Part I. Roots and Branches -- Café Society in Japan: Global Coffee and Urban Space (Merry White) -- 'A Japanese in Every Jet': Globalism and Gendered Service in the Jet Age (Christine R. Yano) -- Rewrapping the Message: Museums, Healing and Communicative Power (Joy Hendry) -- Part II. Contemporary Configurations -- Football in the Community: Global Culture, Local Needs and Diversity in Japan (Wolfram Manzenreiter and John Horne) -- Relocating Japan? Japan, China and the West in Japanese Television Dramas (Griseldis Kirsch) -- Japanese Reggae and the Def Tech Phenomenon: Global Paths to Intra-Cultural Pluralism (Bruce White) -- Part III. Technological Connections: Past, Present and Future -- The More I Shop at Yaohan, the More I Become a "Heung Gong Yahn" (Hongkongese): Japan and the Formation of a Hong Kong Identity (Heung-wah Wong and Hoi-yan Yau) -- Global Technologies, Local Interventions: Or Musings on Japanese Film (Dolores P. Martinez) -- Branding Humanoid Japan (Hirofumi Katsuno) -- Afterword: Reassembling after 3/11 (Griseldis Kirsch, Wolfram Manzenreiter and John Horne, Merry White, Hirofumi Katsuno and Dolores P. Martinez) -- Index.