How the Brain Processes Multimodal Technical Instructions -- Cover -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgment -- CHAPTER 1: A GAP TO BRIDGE -- Cognitive Neuroscience and Rhetoric -- Rhetoric and Science -- A Multimodal Cognitive Experience Involving an Emergency -- The Fire Engine -- The Retailer -- Multisensory Rhetoric and Neuroscience -- Neural Research Methods -- Electrophysiology -- The 2-Photon Microscope -- Hemo-Neural Hypothesis -- Multimodality of Neurons -- Mirror Neurons -- Neural Plasticity -- Overview of Book -- CHAPTER 2: MULTIMODALITY AND NEUROBIOLOGY -- Multimodal Integration and Cognition -- Neurorhetoric of Particular Senses -- Visual-Dominance Effect -- Visual-Auditory Links -- The Rhetoric of Hands-on-Learning -- Visual-Spatial Links -- Motion Perception -- Touch-Vision -- Previous Experience -- Conclusion -- CHAPTER 3: THE NEUROCOGNITIVE MODEL OF MULTIMODAL RHETORIC -- Terminology -- Intermodal Sensory Redundancy -- Visual Dominance -- Temporal Synchronicity -- Prior Experience -- Attention-Modal Filtering -- Medium -- Studying Multimodal Rhetoric Through the Socioneurobiological Lens -- Theoretical Limitations -- A Basic Example of Analysis -- Conclusion -- CHAPTER 4: FRAMING COGNITION WITH MEDIA -- Introduction -- Scholarship in Assessing Multimodal Projects -- Analysis of Affordances and Constraints -- The Rhetoric of Multimodality -- Assessment of the Multimodal -- Technology and the Message -- Writing Technologies and New Media -- Cognition and PowerPoint Slide Show -- Video Rhetoric -- Multimodal Instructional Theory: Narration/Images -- Multimodality and the Web -- Conclusion -- CHAPTER 5: HISTORICAL CASE STUDY: TWI TRAINING PRACTICES -- Methods -- TWI Background -- Labor Market -- Government-Sponsored Training During WWII -- TWI Job Instruction -- Manuals -- The Accident.

Description of Event -- Report of Investigation into Accident -- Modes Emphasized in the Training Program -- Training Practices: Preaccident -- Changes in Training -- Conclusion -- CHAPTER 6: NEW MEDIA APPLICATIONS: SLIDE SHOWS AND SIMULATORS -- Slide Shows -- Simulators -- Second Life -- Object-Specific Simulators: Pilot and Air Traffic Controller Training -- Conclusion -- CHAPTER 7: INSTRUCTIONAL MACHINIMA -- Machinima Instructional Video 1: Second Life Orientation -- Soccer Video Product -- Neurorhetoric -- Case Study of Skill Segment -- Discussion -- Conclusion -- CHAPTER 8: COMPARATIVE NEURORHETORICAL ANALYSES -- Creating a Website Using Adobe Photoshop -- Print-Linguistic Text: Alphanumeric Text-Image Design (HTML/PDF) -- Video -- Print-Linguistic Text: PowerPoint and Interactive Narration -- Limitations of Medium -- Conclusion -- CHAPTER 9: RESEARCH IMPLICATIONS -- Education -- Multimodal Instructional Materials -- Web-Design/Web-Based Instruction -- Service Learning/Internships -- Workplace Training -- Reward Neurons -- Online Tutorials -- Simulators -- Technological Limitations of Research Tools and Options -- Pharmacology -- CHAPTER 10: CONCLUSION -- Directions for Future Growth -- Appendix A: Challenges in Historical Research of Multimodal Rhetoric and Cognition -- Appendix B: Interview Questions -- Appendix C: The Arsenal of Democracy Speech: December 29, 1940 -- References -- Index.