Marketing Dictatorship -- Contents -- Figures -- Abbreviations -- Preface -- 1: Introduction -- 2: Guiding Hand: The Role of the Propaganda System -- The Structure of the Propaganda System -- Types of Propaganda -- The Central Propaganda Department -- The Powers of the Central Propaganda Department -- Channels for "Guidance" -- The Structure of the Central Propaganda Department -- Staffing Issues -- The Leadership of the Propaganda System -- Office for Foreign Propaganda/State Council Information Office -- Provincial and Local Level Propaganda Departments -- Some Other Organizations within the Propaganda System -- Conclusion -- 3: From Thought Reform to Economic Reform: Comparing Propaganda and Thought Work in Different Eras -- Constructing Socialist China: Propaganda and Thought Work, 1949-1965 -- A Revolution from Within: Propaganda and Thought Work in the Cultural Revolution, 1966-1976 -- The Path to 1989: Propaganda and Thought Work in the Post-Mao Era -- 1989: Turning Point of a New Era -- Rebuilding Legitimacy in a One-Party State: Propaganda and Thought Work in the Post-' 89 Era -- 1989-1992: Seizing with Both Hands -- 1992-1994: Modernizing and Rationalizing the Propaganda System -- 1995-1998: Taiwan Crisis, China Threat -- 1999-2002: The Enemy Within, and the Enemy Without -- 2002-2004: Power Struggle-Jiang the "Hardliner" versus Hu the "Reformer" -- 2004-2007: Hu the "Conservative" -- Conclusion -- 4: China's Unseen Engineers: Reform and Modernization in the Propaganda System -- The Origins of Modern Propaganda/PR Work -- Out with the Old, in with the New: Rejecting the Goals, but Not All the Methods, of Mao-Era Propaganda Methodology -- New Ways of Looking at Propaganda Work in China -- Adapting Western Social Science Theories to Chinese Needs -- Modernizing Traditional Propaganda Methods -- Political PR.

Both Mouthpiece and Watchdog: The Chinese Media's Revised Role -- Public Advertising -- 24-hour Spin Doctors -- Conclusion -- 5: Regimenting the Public Mind: The Methods of Control in the Propaganda System -- Propaganda Departments' Role in Censorship -- Restricting the Information Flow: Propaganda Guidelines as a Form of Control -- State Organizations with a Censorship Role -- Regulations as a Means of Control -- Rule by Law -- The Market as a Means and a Justification for Control -- Appointing Gatekeepers as a Means of Control -- The Carrot Approach: Rewards as a Means of Control -- Spiritual Civilization: Setting Social Norms as a Means of Control -- Controlling Social Science -- Conclusion -- 6: Sex Crime, Wheels of Law, and Song Zuying: Managing Information Communication Technology in China -- Pinning Jell-O to the Wall: How China Manages the Internet -- The Use of Laws and Regulations to Control the Internet -- Using Architecture to Control the Internet -- Little Brother and Little Sister Are Watching You: Norms as a Means to Control the Internet -- Sex Crime, Wheels of Law, and Song Zuying: How China Uses the Market to Control the Internet -- The Internet as a New Locus for China's Propaganda and Thought Work -- Cyber War: Aggressive Use of the Internet by Government Agents -- The Internet as a Control Mechanism in China -- The Revolution Will Not Be Televised: China's Move to Infotainment -- Telecommunications as a Propaganda Tool -- Radio's Role in Propaganda -- Conclusion -- 7: Combating Hostile Forces: China's Foreign Propaganda Work since 1989 -- Foreign Propaganda in the 1980s -- Enemies All Over the World -- The Post-1989 Foreign Propaganda Administrative System -- Foreign Propaganda Themes Post-1989 -- China's Foreign Propagandists -- China's Foreign Propaganda Media -- Political PR, Public Diplomacy, and Spin Doctors -- Conclusion.

8: Models and Anti-Models: Searching for a New, New China -- Anti-Model: Gorbachev's Glasnost Policy and Its Outcome -- Both Models and Anti-Models: Propaganda and Thought Work in the Communist/Post-Communist World since 1989 -- The West as a Model for China -- Goodbye to All That? -- China's New Model: A New, New China -- Toward a New Paradigm of CCP Rule -- Rating the Effectiveness of China's Modernized Propaganda System -- Conclusion -- 9: The Rebirth of the Propaganda State -- Glossary -- Selected Bibliography -- Index -- About the Author.