Praise for The Art of Startup Fundraising -- Title Page -- Copyright -- Dedication -- Foreword -- Acknowledgments -- Chapter 1: Everything Started with Onevest -- Chapter 2: Raising Capital for Your Startup -- Speeding Up the Machine -- It's Not as Easy as Reading an Article on TechCrunch -- The 18- to 24-Month Plan -- Milestones -- Breaking Even -- Expectations of Investors -- Outperform the Competition -- Marketing -- Storytelling -- Leveraging Help -- Divide and Conquer -- The Rollercoaster of Emotions -- Learn to Love Rejection -- Connect the Dots -- The Pros and Cons of Raising Capital -- Don't Underestimate the Need for Capital -- Chapter 3: Setting Yourself Up for Success -- Investors Don't Want to Invest -- The Core of Your Business -- Experienced and Talented Management -- Organize Your Corporate Structure with a Legal Team -- Helpful Advisors -- Building Momentum -- Team Alignment -- Show Your Competitive Advantage -- Know Your Terms -- Vision -- Attracting Investors Requires Patience -- Chapter 4: Crafting the Pitch -- The Business Plan Problem -- Get the Message Straight and Your Team behind It -- The Elevator Pitch -- The Pitch Deck -- Awesome, Effective Pitch Deck Design -- The One Pager -- Chapter 5: The Due Diligence Package -- The Interview and the Visit -- Find Balance -- Chapter 6: Sources of Capital -- Bootstrapping -- Credit Cards -- Business Loans -- Friends and Family -- Crowdfunding -- Angel Investors and Super Angels -- Angel Groups -- Family Offices -- Venture Capital -- Venture Debt -- Chapter 7: Understanding the VC Game -- Defining Roles in a VC Firm -- The Process of Getting Funded by a VC -- How VCs Monetize -- VC Involvement in Your Company -- Understanding the Value a VC Brings -- Cutting through the VC Noise -- Differences between Venture Capital and Private Equity -- Chapter 8: Investment Rounds Explained.

Friends and Family -- Micro Seed Round -- Seed Round -- Series A Round -- Series B, C, D Investment Rounds -- Initial Public Offering (IPO) -- Research Is Critical -- Chapter 9: Deciding Investment Amounts and Prospects -- Needed, Realistic, and Ideal Investment Levels -- Your Valuation versus Market Valuation: The Asking Price -- Persuading Investors with a Financial Forecast -- Identifying Prospective Investors -- Six Ways to Contact Investors -- Creating a Buzz around Your Startup -- Chapter 10: PR: Creating a Storm and Building Momentum -- The Rainmaker Code -- Journalist Outreach -- Self-Distributed Press Releases -- More Buzz-Building Tactics for Smart Startups -- Chapter 11: What to Look For in an Investor -- Why Selecting the Right Investors Is So Critical -- Three Factors You Should Be Looking For in Investors -- Three Factors to Avoid in Investors -- Six Key Questions to Ask Potential Investors -- Speed Is a Two-Way Street -- Arming Yourself with Answers -- Chapter 12: Term Sheets and Terms -- Term Sheets 101 -- Terms within Term Sheets That You Need to Know -- Term Sheet Tactics -- Smart Term Sheet Strategies -- If Things Don't Go Forward -- Chapter 13: Closing the Deal -- The Importance of Urgency -- Creating a Completion Schedule -- Managing Expectations -- Updating Your Investors -- Closing the Deal Is Not the End of the Deal -- Chapter 14: Avoiding Common Fundraising Mistakes -- Failing to Connect -- Clarity and Doing What You Say -- Self-Sabotage in the Deal-Making Process -- Chapter 15: Understanding the JOBS Act -- The Game Changer -- The JOBS Act -- Implications for Startups and Raising Money Online -- Implications for Individual Investors -- Chapter 16: Recommended Tools for Fundraising -- Using the Right Tools -- Organization -- Research -- Social Media -- Outsourcing -- Sales and Administration -- Finding Your Investors.

Chapter 17: Red Flags -- Key Red Flags for Startups -- Glossary -- About the Author -- Index -- End User License Agreement.