Storytelling in business the authentic and fluent organization
Title:
Storytelling in business the authentic and fluent organization
Author:
Forman, Janis.
Personal Author:
Publication Information:
Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013.
Physical Description:
xiii, 287 p. : ill.
Contents:
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
Genre:
Added Corporate Author:
Electronic Access:
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