Design is how it works : how the smartest companies turn products into icons
Title:
Design is how it works : how the smartest companies turn products into icons
Author:
Greene, Jay.
ISBN:
9781591843221
Personal Author:
Publication Information:
New York : Portfolio, 2010.
Physical Description:
231 p. : ill. ; 24 cm.
Contents:
Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
Abstract:
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
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