Consumer behavior women and shopping
Title:
Consumer behavior women and shopping
Author:
Huddleston, Patricia.
ISBN:
9781606491683
Personal Author:
Edition:
1st ed.
Publication Information:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Physical Description:
1 electronic text (132 p.) : digital file.
Series:
Consumer behavior collection
Consumer behavior collection.
Contents:
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.
Abstract:
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Genre:
Added Author:
Electronic Access:
Click to View