Prelims -- Contextualizing Bem: the developmental social psychology of masculinity and femininity -- Insights into Vietnamese culture of gender and factors hindering academic women's advancement to leadership positions -- How college students perceive men's and women's advantages and disadvantages surrounding work and family issues-- Gendered career choices and stereotypes: a theoretical approach -- Drinking like a man: how gender norms influence college students' perceptions of binge drinkers -- For the sake of hearth and home: gender schematicity in the romance novel -- Masculinity and generational poverty in a faith-based homelessness advocacy program: race and class viewed through the lenses of gender -- About the Authors -- Index.