The premise of organization as thirdness -- The frame game: how playing on the game while playing in it establishes and distributes organizational authority -- Language as both meaning and action -- Text as the constitutive basis of organization -- The accounts of a business, or perhaps the business of accounts? -- Playing on the game while playing in the game: frames, identities and the "fall plan" -- The organization as text -- The "western," 21st century version: mapping the boundaries through texts -- The organization as thirdness, or how to do organizational communication research.