Minority influence and innovation antecedents, processes and consequences
Title:
Minority influence and innovation antecedents, processes and consequences
Author:
Martin, Robin, 1960-
Publication Information:
Hove, East Sussex ; New York, N.Y. : Psychology Press, 2010.
Physical Description:
xvii, 406 p. : ill.
Contents:
pt. 1. Introduction -- pt. 2. Processes and theoretical issues -- pt. 3. Factors affecting majority and minority influence -- pt. 4. Dynamic interplay between majority and minority factions -- pt. 5. Epilogue.
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