Acknowledgements -- Introduction -- Storytelling in management practice : definitions, rhetoric, assumptions -- Introduction -- Theoretical foundations and conceptualizations of storytelling in management practice -- Storytelling at the macro level : constructing the organization -- Introduction -- Storytelling at the meso level : sensemaking in organizations -- Storytelling at the micro-level : weaving or weakening the organization's social fabric -- Dynamics of storytelling in management practice -- Conclusion -- Methodological appendix -- References.