1. Event tourism and cultural tourism : issues & debates : an introduction / Larry Dwyer and Eugenia Wickens -- 2. Building a preliminary model of event management for rural communities / Antonella Capriello and Ian D. Rotherham -- 3. When fit matters : leveraging destination and event image congruence / Magdalena Florek and Andrea Insch -- 4. Innovation and creativity in festival organizations / Mia Larson -- 5. Multiple stakeholder perspectives on cultural events : Auckland's Pasifika festival / Tina Buch, Simon Milne, and Geoff Dickson -- 6. Special events : a framework for efficient management / Marios D. Soteriades and Irini Dimou -- 7. Utilizing the VICE model for the sustainable development of the Innibos arts festival / M. van Niekerk and W. J. L. Coetzee -- 8. Destination image and events : a structural model for the Algarve Case / Júlio Mendes, Patricía Oom Do Valle, and Manuela Guerreiro -- 9. Cultural event as a territorial marketing tool : the case of the Ravello festival on the Italian Amalfi coast / Maria I. Simeon and P. Buonincontri -- 10. "Touristic fun" : motivational factors for visiting Legoland Windsor theme park / Ali Bakir and Suzanne G. Baxter -- 11. Turkey as a heritage tourism destination : the role of knowledge / Maria D. Alvarez and Meral Korzay -- 12. Balancing tourism and religious experience : understanding devotees' perspectives on Thaipusam in Batu Caves, Selangor, Malaysia / Azilah Kasim -- 13. The potential for Northern Ireland to promote politico-religious tourism : an industry perspective / Maria Teresa Simone-Charteris and Stephen W. Boyd -- 14. The potential of small tourism operators in the promotion of pro-poor tourism / Jennifer Briedenhann.