The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Title:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Author:
Scott, David Meerman, author.
ISBN:
9781119362449
Personal Author:
Edition:
Sixth edition.
Physical Description:
1 online resource (427 pages) : illustrations
General Note:
Includes index.
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre:
Electronic Access:
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