Sage brief guide to marketing ethics
Title:
Sage brief guide to marketing ethics
Author:
ProQuest (Firm)
Publication Information:
Los Angeles : SAGE, c2012.
Physical Description:
viii, 218 p.
General Note:
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
Genre:
Added Corporate Author:
Electronic Access:
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