Brand equity : defining, measuring and managing brand equity
Title:
Brand equity : defining, measuring and managing brand equity
Author:
Pappu, Ravi, editor.
ISBN:
9781787435445
Physical Description:
1 online resource (97 pages) : illustrations.
Series:
Journal of Product & Brand Management, Volume 26, Number 5
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Term:
Genre:
Electronic Access:
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