Marketing communications : an advertising, promotion and branding perspective
Title:
Marketing communications : an advertising, promotion and branding perspective
Author:
Bell, Geraldine, author.
ISBN:
9781910158968
Personal Author:
Physical Description:
1 online resource (238 pages) : illustrations.
Series:
The Global Management series,
Global management series (Oxford, England)
General Note:
Includes index.
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Term:
Genre:
Added Author:
Electronic Access:
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