Connective branding : building brand equity in a demanding world
Title:
Connective branding : building brand equity in a demanding world
Author:
Fisher-Buttinger, Claudia.
ISBN:
9781119208396
9780470740873
Personal Author:
Publication Information:
Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Physical Description:
1 online resource (xxi, 358 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Added Author:
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