The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Title:
The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Author:
Smith, Gerald, 1953- author.
ISBN:
9780134191560
9780134191508
Personal Author:
Physical Description:
1 online resource (1 volume) : illustrations
Local Note:
O'Reilly
Genre:
Holds: Copies: