
Account-Based Marketing and Sales : How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business.
Title:
Account-Based Marketing and Sales : How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business.
Author:
Golec, Chris.
ISBN:
9781119572046
9781119572022
Personal Author:
Publication Information:
Newark : John Wiley & Sons, Incorporated, 2019.
Physical Description:
1 online resource (223 pages)
General Note:
Chapter 9 Scaling Your ABM Efforts
Local Note:
O'Reilly
Holds: Copies: