
Marketing Financial Services in Sub-Saharan Africa.
Title:
Marketing Financial Services in Sub-Saharan Africa.
Author:
Estelami, Hooman.
ISBN:
9781802623222
Personal Author:
Physical Description:
1 online resource (141 pages)
Series:
International Journal of Bank Marketing Ser. ; v.3
International Journal of Bank Marketing Ser.
Contents:
Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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