Theorising the ethical consumer -- Analysing consumption : toward an integrated approach -- Ethical consumption and critical realism -- Ethical consumption as a reflexive life project -- Studying the ethical consumer -- Studying consumption : a realist approach -- Meeting the ethical consumers -- Becoming an ethical consumer : moral concerns, emotional commentaries, and reflexive deliberations -- Being an ethical consumer : exercising moral agency in the contexts of objective reality -- The inner self in the outer world: the social life of an ethical consumer -- Conclusion -- Index.