Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
Title:
Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
Author:
Mariadoss, Babu John, editor.
ISBN:
9781527580350
Physical Description:
1 online resource (176 pages) : illustrations
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre:
Electronic Access:
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