Cover -- Contents -- Acknowledgements -- 1 Introduction -- 2 Towards a Conceptual Framework of Vernacular Re‐Composition -- 2.1 Media Texts and Authors of Referential Re‑Composition on YouTube: An Overview -- 2.2 Distributed Control and Immaterial Labour: Reflections on the Concept of Produsage -- 2.3 A First Approach to YouTube‐Situated Vernacular Aesthetics -- 3 Contextualising and Categorising Media Objects of Musical Produsage -- 3.1 Meta‐Discursive Music Video -- Fan Videos as Communal (Meta‑)Discourse and Self‐Reference -- DIY Ethos and Aesthetics of Profanity -- 3.2 Everyday (Self‑)Capture and Re‑Appropriation: Audiovisual Objets Trouvés -- From Musical Adaptation to "Indexploitation" -- Musical Aestheticisation and the Normalisation of Voyeuristic Entertainment -- "Affect Hopping" vs. Musical Receptivity -- 3.3 Composing with Computational Surface and Interface Effects -- Media‐Reflective Cyber View and "Cyber Listening" -- Banal Interfaces and Musical Events -- Software Glitches and Aesthetics of Failure -- 4 Circulation, Imitation, and Play -- 4.1 Conceptual Remix Beyond Notions of Mechanistic Virality -- Contagion Beyond Neo‐Darwinian Conceptualisations -- Contagious Remixable Concepts -- Aspects of Affective Labour and Play -- …and What about Memes? -- 4.2 "Meme Music"? Meta‐Memetic Play as Epitome of Viral Spread -- Preparatory Reflections on "Image Macros" -- "Meme Music" and Musical Anchorage -- Fragile Cases of Musical Meta‐Memetic Relay -- "Meme Music" as Vernacular Conceptualism -- Towards a Fluid Musical Memescape -- 5 Musical (Micro‑)Celebrities -- 5.1 Musical Performance of the Self in Aspirational Channel Concepts -- Auto‐Mediacy and Self‐Reflective Aesthetics -- Musical Performance and Community‐Adaptive Self‐Narration -- 5.2 Beyond Composition: Communication, Collaboration, and the Constitution of Channels.

Transcribing, Growing, Specialising: Hybridised Forms of Music Communication -- Regenerating and Self‐Evaluating Content -- Collabs and Features: Modularisation of the Social -- YouTube Assemblage and Agency -- 5.3 "Role‐Setters" and their Activated Community: Hypnotising Tendencies and Networked Relations -- Mechanisms of Interpassivity -- Roles, Rules, and Rituals -- The Networked and Multisocial "Role‐Follower" -- 6 Challenges and Vernacular Competencies of Selectivity and Evasion -- 6.1 Transcending Ironic Distance in Networked (Re‑)Composition -- Beyond Institutional Discourse: Post‐Ironic Selectivity as a Vernacular Competence -- Self‐Destruction and Melancholia in SoundCloud Rap and Beyond -- Reflective Nostalgia and Spiritual Journeys: Post‐Ironic Pattern Aesthetics and Post‐Genre Fusions -- The Irony of Post‐Ironic Transcendence -- 6.2 How to be Differently Different - "Becoming‐Imperceptible" in an Environment of Commensurability -- Regimes of Novelty and Attention -- Frozen Transgressions: YouTube Poop and its Aesthetics of Vulgarity and Profanity -- Nomadic Movement Towards "Becoming‐Imperceptible" -- 7 Conclusion -- Bibliography -- Secondary Sources -- Primary Sources -- List of Figures.