This thesis involved creating dispersions of infrared-reflective inorganic pigments in acrylic medium. Color matching studies for RAL 9010, RAL 7021, and RAL 9011 colors were carried out using color pastes designed with IR-reflective pigments. For RAL 9010, 7021, and 9011 colors, the reflection abilities of formulas designed with traditional pigments and IR reflective innovative pigments in the infrared region were compared, and it was determined by the temperature test. Through a temperature test, it was established that the performance of the IR reflective pigments was satisfactory. Next, the discussion focused on optimization studies of the formulations that were designed using IR-reflective pigments. Preliminary studies were carried out on the designed color formulas, and pigmentation and dry film thickness were determined as parameters, and a temperature test and a rub-out test were determined as responses. Panel applications were made according to the matrices determined for each color. A temperature test apparatus was created and analysed for the panels on which paint was applied with the specified formulas. A rub-out test was performed for stability control of the formulations. The experimental design matrix was prepared to comply with the experimental design conditions. The data collected as a result of the studies was analysed using the experimental design method in Minitab 16 software. The studies examined the effects of determined parameters, such as pigmentation and dry film thickness, on the response. The performance of the established models was examined in detail and was found to be quite successful. Formulas using IR-reflective pigments, which show better reflecting performance in the infrared region compared to traditional pigments, have been optimized.