Product development: meeting the challenge of the design-marketing interface
Title:
Product development: meeting the challenge of the design-marketing interface
ISBN:
9780471953531
Publication Information:
Chichester: John Wiley and Sons, c1995.
Physical Description:
xiv, 345p.
General Note:
Includes bibliographical references and index.
Added Title:
Bruce, Margaret.
Biemans, Wim G., 1960- .