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Market intelligence how and why organizations use market research
Title:
Market intelligence how and why organizations use market research
Author:
Callingham, Martin.
ISBN:
9781423716051
Personal Author:
Publication Information:
London ; Sterling, Va. : Kogan Page, c2004.
Physical Description:
1 online resource (viii, 223 p.)
Series:
Market research in practice series
Market research in practice series.
Contents:
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559