Introduction : The self and others in traditional psychology and in positioning theory / Rom Harré and Fathali Moghaddam -- Motivational styles and positioning theory / Michael J. Apter -- Positioning and the emotions / W. Gerrod Parrott -- "There you are man" : men's use of emotion discourses and their negotiation of emotional subject positions / Chris Walton, Adrian Coyle, and Evanthia Lyons -- The unthinkable boundaries of self : the role of negative emotional boundaries for the formation, maintenance, and transformation of identities / Ciarán Benson -- Malignant positioning and the predicament of people with Alzheimer's disease / Steven R. Sabat -- Paranoia, ambivalence, and discursive practices : concepts of position and positioning in psychoanalysis and discursive psychology / Margaret Wetherell -- Disputes as complex social events : on the uses of positioning theory / Rom Harré and Nikki Slocum -- Sustaining intergroup harmony : an analysis of the Kissinger papers through positioning theory / Fathali Moghaddam, Elizabeth Hanley, and Rom Harré -- Constructing identities : a feminist conversation analytic approach to positioning in action / Sue Wilkinson and Celia Kitzinger -- Gender positioning : a sixteenth/seventeenth-century example / Jennifer Lynn Adams and Rom Harré -- Positioning and postcolonial apologizing in Australia / Lucinda Aberdeen -- Applying positioning principles to a theory of collective identity / Donald M. Taylor, Evelyne Bougie, and Julie Caouette -- Integration speak : introducing positioning theory in regional integration studies / Nikki Slocum and Luk Van Langenhove -- Culture clash and patents : positioning and intellectual property rights / Fathali Moghaddam and Shayna Ginsburg -- Assessment of quality systems with positioning theory / Lionel Boxer -- Positioning the subject in body/landscape relations / Bronwyn Davies -- Reflexive vigilance : engagement, illumination, and development / Tim May.