Market research in practice a guide to the basics
Title:
Market research in practice a guide to the basics
Author:
Hague, Paul N.
ISBN:
9781423716068
9781598758313
Personal Author:
Publication Information:
London ; Sterling, VA : Kogan Page, 2004.
Physical Description:
1 online resource (xii, 244 p.) : ill.
Series:
Market research in practice series
Market research in practice series.
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130560