Design and marketing of new products
Title:
Design and marketing of new products
Author:
Urban, Glen L.
ISBN:
9780132015677
Personal Author:
Edition:
2nd ed.
Publication Information:
Englewood Cliffs, NJ.: Prentice Hall, c1993.
Physical Description:
xxvii, 701p.
General Note:
Includes bibliographical references and index.
Added Title:
Hauser, John R.