Section 1. Understanding Green -- A Look at the Green Revolution -- Significant Events in Carbon Reporting and Reduction -- How Does Green Relate to Your Business? -- What Green Really Means -- Greenwashing -- Measuring, Offsetting, and Trading Carbon -- The Guilty Gases -- Carbon Reporting Organizations -- Section 2. Standards, Certifications, and References -- Standards and Directives -- Setting the Standard: Green Labels, Seals, and Certification -- Section 3. Implementing and Managing Green -- The Relationship between Green and Quality -- Green Is Free -- Process Improvement Tools and Green -- Calculating Carbon on a Product Basis -- ISO Green---Is This the Method? -- Road Map to a Green Organization -- Problems and Challenges -- Green Examples---What Companies Are Doing -- Project Ideas -- Recycling---How Much Impact? -- Conclusions.