Where good ideas come from : the natural history of innovation
Title:
Where good ideas come from : the natural history of innovation
Author:
Johnson, Steven, 1968- author.
ISBN:
9781594485381
Personal Author:
Edition:
1st Riverhead trade paperback. edition.
Publication Information:
New York : Riverhead Books, 2011.
Physical Description:
326 pages : illustrations ; 21 cm.
General Note:
Previously published: 2010.
Also published with title: Where good ideas come from : the seven patterns of innovation.
Contents:
Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant.
Abstract:
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.