Cover image for Navigating environmental attitudes
Navigating environmental attitudes
Title:
Navigating environmental attitudes
Author:
Heberlein, Thomas A., 1945-
ISBN:
9780199773459

9780199979639
Personal Author:
Publication Information:
New York : Oxford University Press, c2012
Physical Description:
1 online resource (228 p.) ill.
Contents:
Attitudes, rivers, and environmental fixes -- Reading water and minds -- Attitude change: Aldo Leopold meets the Bennington women -- Attitudes are not everything -- Educating the public...and other disasters -- NORMS -- Aldo Leopold and the flying horse -- Avoiding the cognitive fix keeper hole -- Going with the flow -- Increasing the flow: activating and creating norms -- Thinking beyond the rim.
Abstract:
Solving environmental problems requires a scientific understanding of public attitudes. Bringing together theory and practice, 'Navigating Environmental Attitudes' provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action.
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