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13.
Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by
Hemann, Chuck.
https://learning.oreilly.com/library/view/~/9780133150933
https://learning.oreilly.com/library/view/~/9780133150933/?ar
https://go.oreilly.com/library-access/library/view/-/9780133150933/?ar
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14.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success
Maximize your social : one-stop guide to building a social media strategy for marketing and business success
by
Schaffer, Neal.
https://go.oreilly.com/library-access/library/view/-/9781118756683/?ar
https://learning.oreilly.com/library/view/~/9781118756683/?ar
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