Contents -- Acknowledgments -- Introduction to the World of Advergaming -- 1 Advergaming Components -- PART I The Tools -- 4 Macromedia Flash MX 2004 -- 3 Macromedia Director MX -- 2 Tools of the Trade: Macromedia Flash MX 2004 and Director MX -- PART II The Concepts -- 5 The Concept: Conceptualizing an Advergame from the Ground Up -- 6 The Creation: Building an Advergame -- 7 The Launch: Getting the Word Out on Your Game -- 8 The Results: Tracking Site Activity and Measuring Success -- PART III The Creations -- 17 Blasteroids -- 16 High Voltage Pinball -- 15 epic Holiday Shoppe -- 14 Tasty Tic- Tac- Toe -- 13 Cellular Shuffle -- 12 The Spray- a- Bug Game -- 11 Mutt Chow Match- Up -- 10 epic RealtorsÌ Strongest Link -- 9 epic Cosmetics -- PART IV The Real World -- 22 A Guide to Advergame Development Companies -- 21 Interview and Case Study - AGENCY.COM -- 20 Interview and Case Study - YaYa Media Inc. -- 19 Interview and Case Study - Blockdot -- 18 Advergaming Developer's Guide -- About the CD-ROM -- Glossary -- Index.