Innovative Marketing Strategy : Balancing Commercial Goal and Corporate Social Responsibility.
Title:
Innovative Marketing Strategy : Balancing Commercial Goal and Corporate Social Responsibility.
Author:
Gupta, Kamal.
ISBN:
9789350431375
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (359 pages)
Contents:
COVER -- CONTENTS -- INAUGURAL ADDRESS -- INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES -- BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY -- INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar) -- EVOLUTION IN AGRICULTURAL MARKETING IN INDIA -- RURAL MARKETING AND FARMER'S CLUBS -- TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA -- VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS -- INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE -- RETAIL MARKETING -- FROM FARM-TO-FORK-SOME CHALLENGES -- DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETING -- CURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA -- MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH -- SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES -- INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS -- CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA -- INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI -- EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES -- SUCCESSFUL INNOVATIVE MARKETING STRATEGIES -- INNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY -- CORPORATE GOVERNANCE- AN INSIGHT -- CONSUMER RESPONSE TO PRIVATE LABELS -- HUMAN RESOURCE BRANDING -- GOLD, OIL AND USD: A LINKAGE -- CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING.
Abstract:
Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is in this context I am particularly happy that Lala Lajpatrai Institute of Management (LLIM) regularly holds Seminars and Conferences where experts and budding researchers get an opportunity to interact and present their thoughts on emerging challenges in the arena of management. The present collection represents the latest such efforts by the institute. The recent developments in India and the global economy have necessitated innovative marketing strategies which would balance the commercial goals and corporate social responsibility. This concern is clearly mirrored in the technical papers and addresses incorporated in the collection. As an academician and social scientist, I particularly laud and would like to record my deep sense of appreciation of the endeavour by LLIM not only for identifying such a relevant subject but also for highlighting such issues for further investigation.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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