Cover image for Principles of marketing
Principles of marketing
Title:
Principles of marketing
Author:
Kotler, Philip, author
ISBN:
9780130961907
Personal Author:
Edition:
Eighth edition / International edition.
Physical Description:
635, [56] pages : color illustrations, portraits ; 26 cm.
General Note:
Previous edition: 1996.

Includes index.
Subject Term:
Holds: Copies: