Contents -- PART I Get Ready to Win -- Profit from Ancient Wisdom -- Look for an Argument -- Lay It All Out -- Be Reasonable -- Be Ethical, Be Emotional -- Stay Out of the Palace of Fallacy -- Welcome to the House of Style -- Go Beyond Words -- PART II Make Your Case and Get Your Way -- Talk Yourself into the Job You Want -- Move Your Boss -- Inspire Your Staff -- Motivate Your Colleagues -- Win Your Customers -- Satisfy Your Customers -- Convince Your Customers -- Deal with Your Vendors -- Close with Your Investors and Lenders -- Epilogue: When Rhetoric Hits the Speed of Light -- Index.