Cover Page -- Title Page -- Copyright Page -- Contents -- Foreword -- Acknowledgments -- Introduction -- Part I: Entrepreneurial Passion: A Double-Edged Sword -- Chapter 1: True Believers: Why Founders Fall in Love with Their Ideas -- The Sparks of Entrepreneurial Ambition -- Fanning the Flames of Commitment -- If You Build It, Will They Come? -- Chapter 2: The Passion Trap: How Attachment to Your Idea Can Sabotage Your Startup -- What Is the Passion Trap? -- The Damage Done: Six Negative Impacts of Entrepreneurial Passion -- The Core Pattern: How the Passion Trap Works -- Icarus Qualities: Who Is Most Vulnerable to the Passion Trap? -- Early Warning Signs: Are You in Danger of Being Trapped? -- Moving Forward: Six Principles for Making the Most of Entrepreneurial Passion -- Part II: Your Foundation: Six Principles for Launching a Can't-Miss Startup -- Chapter 3: Founder Readiness: How to Prepare for the Entrepreneurial Journey -- The Fundamentals of Founder Readiness -- Purifying Your Entrepreneurial Passion -- Chapter 4: The Pull of the Market: Attach to Your Customer, Not to Your Idea -- Developing a Strong Market Orientation -- Antidote to the Passion Trap: Give Your Idea a Market Scrub -- Chapter 5: Your Math Story: Charting a Path to Breakeven and Beyond -- Planning Is Clear Thinking -- Constructing a Compelling Math Story -- Securing the Right Funding -- Chapter 6: Startup Agility: Executing with Focused Flexibility -- The Paradox of Strong Execution -- The New Venture Learning Curve -- Chapter 7: Integrity of Communication: Your Secret Startup Weapon -- No One Is Immune to Reality Distortion -- Integrity of Communication: The Basics -- Four Personal Tools for Bursting the Feel-Good Bubble -- Chapter 8: Staying Power: Give Your Venture Time to Take Flight -- Venture-Level Strategies: Strengthening and Lengthening Your Runway.

Founder-Level Strategies: Performing and Persevering over Time -- Appendix A: Startup Readiness Tool -- Appendix B: Resources and Readings -- Notes -- Index.