Coverpage -- Titlepage -- Copyright -- Contents -- Acknowledgements -- Preface -- 1 An Introduction to Mallorca's Tourism and its Origins -- Links between Past and Present? -- The Perceptions of Some 19th-Century Visitors from Northern Europe to Mallorca before about 1880 -- An Island in the Mediterranean -- Changing Perceptions: Mallorca Then and Now -- 2 Environmental Resources, Perceptions and Constraints for Tourism -- Resources: What Do They Mean? -- Climate and Weather -- Landforms -- 3 The Historical Development of the Tourism Industry from the late 19th Century to the mid-1950s -- Introduction: A Complex of Historical Factors -- Mallorca in the late 19th Century: A Changing Economy -- The Beginnings of Commercial Tourism -- The Civil War and the Second World War -- Post-War Mallorca: The Beginnings of Mass Tourism -- 4 When Majorca Was Spelled with a 'J': The First 'Boom' of the 1960s -- Introduction: Towards the First Boom -- Growth Factors 1960-1973: The British Are Coming! -- Tourism and Urbanisation -- Negative Impacts -- A Few Facts and Figures: Temporal and Spatial Patterns of Tourist Numbers, 1960-1973 -- 5 From Crisis to Crisis (1973-2010) with a Continuing Boom in Between! -- The First Crisis -- Second Homes -- Immigration and Tourism -- The New Tourists -- 6 Environmental Impact and Sustainability -- Introduction: Rising Environmental Consciousness -- Demographics -- Sustainability -- Spatial and Temporal Variations -- Technical Problems and Partial Solutions -- Getting There and Getting About -- Tourism and Climate Change -- Eco Taxes -- 7 Policy and Planning for Tourism -- The Origins of Planning Concepts in Mallorca -- Planning and Political Economy -- 'Planning' before Planning -- Planning in the Modern Era -- 8 Economy, Business and Politics -- Introduction: Some Macroeconomic Aspects -- Employment.

The Hotel Business, the Economy and Politics -- The Ecotax: A Political Perspective -- Internationalisation of Mallorca's Hotel Business -- Some Conclusions -- 9 New Markets and Diversification -- Introduction: Dependence -- New Markets -- Diversifying the Tourism Product -- Conferences -- Cruise Tourism -- Golf -- Urban Tourism: The Case of Palma -- Rural Tourism and the Interior -- Sailing -- Hiking, Walking and Cycling -- Has an Alternative to Diversification Been Found? -- 10 Future Trends -- Introduction: Adjustment or Seismic Shift? -- History of the Balearic Model -- Conclusions -- Sources and References -- Index.