Podcasting for Profit : A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting.
Title:
Podcasting for Profit : A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting.
Author:
Barnes, Leesa.
ISBN:
9781931644686
Personal Author:
Physical Description:
1 online resource (376 pages)
Contents:
Table of Contents -- Introduction -- Your "Members Only" Companion Web Site -- "So, how can you earn money through podcasting?" -- What Is Podcasting? -- Why Individuals and Businesses Should Care About Podcasting -- Is Making Money Evil? -- Profit Methodology -- The Seven Steps to Podcasting for Profit -- Part I: Getting Started -- Chapter 1: Self-Assessment -- Setting Goals -- How Do You Define Success? -- Setting Profitable Goals -- Podcasting for Profit Self-Assessment Questionnaire -- Your Skills and Expertise -- Your Online Marketing Experience -- Your Business -- Your Target Market -- Your Attitude Toward Money -- Evaluating Your Answers -- Scoring Key -- How You Stack Up -- Taking Action -- Chapter 2: Plan Your Podcast for Profits -- Introduction -- Your Podcast Topic -- Topics for a Business Podcast -- Topics for a Non-business Podcast -- Your Topic and Niche Markets -- Planning Your Podcast Episodes -- Where to Find Great Content -- Target a Problem -- Mind Map Problems into Episodes -- Other Ways to Generate Episode Ideas -- Who's Your Competition? -- Your Podcast Concept -- Audio or Video? -- Length -- Frequency -- Segments -- Profit and Promotional Strategy -- Naming Your Podcast -- Names that Stand Out -- Tips to Make It Memorable -- Other Factors to Plan For -- Employee Podcasting Guidelines -- Disclaimers, Terms of Use, Copyrights -- Selling Podcasting to Your Boss -- Taking Action -- Chapter 3: Creating and Launching Your Podcast -- Introduction -- Developing Your Brand -- Creative Elements -- Podcast Page -- Podcast Cover Art -- Unique Podcast Message -- F-Figure Out Your Target Market -- A-Acknowledge One Problem They Face -- M-Make Out Your Role in this Process -- E-Explain the Solution You Provide -- Podcast Bumper -- The Intro -- The Outro -- Tone -- Selecting a Host or Hosts -- Choosing the Right Music.
Recording Audio and Video Content -- Post-Producing Audio and Video Content -- Editing -- Mixing -- Publishing Your Content -- Hosted Solution-Benefits vs. Drawbacks -- Independent Solution-Benefits vs. Drawbacks -- Choosing the Right One -- When to Hire a Podcasting Consultant -- Taking Action -- Chapter 4: Grow Your Audience -- Introduction -- Offline Promotional Tactics -- Press Releases -- Printed Material -- Merchandise -- Multimedia -- Online Promotional Tactics -- Tags -- Podcast Directories -- Promoted in Other Podcasts -- Show Notes -- Summarize/Outline Each Episode -- Include a Captivating Title -- Use Popular Keywords -- Relevant Links and Resources from Your Show -- Transcripts -- E-mail Lists -- Online Press Release Distribution Services -- Creating a Community -- Audio Comments -- Written Comments -- Wikis -- Facebook, Twitter, and other Social Networking Tools -- Taking Action -- Part II: Generating Profit -- Chapter 5: Selling Products and Services -- The Breadcrumb Podcasting Approach -- Selling Intangible Items -- Marina's Fitness -- Work At Home Moms Radio -- Meshcasts -- Selling Tangible Items -- Justice League Podcast -- Irish Roots Café -- Evil Genius Chronicles -- Selling Other People's Products or Services -- Deserve What You Want -- Financial Aid Podcast -- What to Use to Sell Online -- The Nuts and Bolts of Selling Your Products and Services Online -- The Nuts and Bolts of Selling Other People's Products or Services -- The Rules of the Breadcumb Podcasting Approach -- Taking Action -- Chapter 6: Podcast Consulting and Teaching -- Introduction -- Trade Shows, Conferences, and Expos -- Offline Paid Events -- Online Paid Events -- Workshops and Seminars -- Over the Telephone -- In a Classroom -- In a Conference Room -- In a Studio -- Over the Internet -- Managing Guest Speakers -- Get Speakers to Sign a Release Form.
Paying Speakers -- Consulting and Coaching -- Helping a Politician -- Helping Disneyland -- What Skills Do I Need? -- Hard Skills vs. Soft Skills -- Where to Find Skill-Specific Podcasting Jobs -- How Much Do I Charge? -- Final Words of Caution -- Taking Action -- Chapter 7: Advertising and Sponsorship -- Introduction -- Securing Sponsorship and Podvertising on Your Own -- Whatever! Podcast -- Galacticast -- French Maid TV -- Mommycast -- Lab Rats TV -- Producing Creative Advertisements -- Securing Sponsorship from Your Audience -- Tips Jars -- Donations -- Securing Sponsorship and Podvertising as Part of a Podvertising Network -- Podshow -- Podtrac -- Blubrry -- Podango -- Blip.tv -- Revver -- Talkshoe -- Watch Out for the Fine Print -- Advantages vs. Disadvantages -- Other Advertising Angles -- Feedvertising -- Text Ads -- Summary -- Taking Action -- Chapter 8: Premium Content and Paid Subscriptions -- Introduction -- Country Club Your Podcast Content -- Premium Content -- Success Unwrapped -- Anything But Monday -- The Engaging Brand -- Screencasts Online -- Licensed Content -- Jet Set Show -- Indie Feed Podcast -- Selling the Podcast Property -- Paid Subscriptions -- What to Use to Sell Premium Content and Subscriptions -- Content Management Software -- Amember.com -- Joomla.org -- CD or DVD -- Premium Content and Paid Subscription Services -- Subscribecast.com -- Showtaxi.com -- Premiumcast.com -- Accepting Payments Online -- Taking Action -- Chapter 9: Building Your Expert Status -- Introduction -- Get an Award and Industry Recognition -- Taylor Marek Podcast -- Ripple Outdoors Podcast -- Wiggly Wigglers Podcast -- How to Use a Podcast to Win an Award and Gain Recognition -- Gain Media Attention and Appear on Oprah -- The Grammar Girl -- The American Family Podcast -- Amanda Congdon.
How to Use a Podcast to Gain Media Attention and Appear on a Talk Show -- Land a Major Contract Without Cold Calling -- Small Cap Podcast -- Amber MacArthur -- How to Use a Podcast to Get Your Next Contract -- Taking Action -- Chapter 10: Measure -- Introduction -- How Not to Measure Your Podcast -- What You Should Measure Instead -- Measuring Your ROI -- Collecting the Numbers -- Web Site Statistics -- Podcast Statistics -- Collecting the Results -- Demographic Information -- Age Range -- Income -- Gender -- Location -- Education -- Employment Status -- Consumption Habits -- Potential Reach -- Online Activities -- Analyzing the Influence -- Search Engine Rankings -- Social Media Rankings -- Audience Response -- Putting It All Together -- Direct Method -- Indirect Method -- Integrated Method -- Presenting the ROI -- Taking Action -- Chapter 11: Optimize Your Results -- Introduction -- Starbucks Coffee Conversations -- Common Problems and How to Fix Them -- Deciding When to End It -- Taking Action -- Chapter 12: Outro -- Podcast Monetization Profile -- Multiple Streams of Podcasting Income -- Afterword: Questions I'm Often Asked -- Appendix A: Resource Directory -- Appendix B: Priceless Podcasting Projects and Ideas -- Appendix C: How to Monetize Your Podcast in Less than 180 Days -- Appendix D: Three Methods to Monetize 298 -- Appendix E: The Seven Habits of Highly Profitable Podcasters -- About the Author.
Abstract:
In 10 steps, this podcasting business strategy presents guidelines for developing a podcasting concept, building an audience, and turning a hobby into income through sponsorships, advertising, and online sales of products and services. Along with a proven plan for turning passion into profit, readers get a complete starter kit of podcasting software and services through a members-only companion website, as well as consultation with the author. The starter kit includes audio and video editing software, hosting services, background music, sound effects, promotional tools, and advertising sales tools. Businesses or individuals will find concrete steps to create a podcast or increase revenue through existing podcasts. This book provides a proven seven-step plan for leveraging the fast-growing world of audio and video podcasting to generate income or promote a business. Whether you are an individual creating your own podcast or a business owner interested in using a podcast to increase sales, this is the book for you.In Podcasting for Profit, new media consultant Leesa Barnes shares her proven seven-step plan. At every turn, Leesa provides real-world case studies so you can see what is actually working and how. You will learn many effective techniques such as the "bread crumb" approach for selling products and services. You will see how to use advertising, sponsorship, and affiliate programs to generate revenue. Opportunities for consulting and teaching the art of podcasting to a fast-growing audience will be explored. Techniques and tools for selling premium content and memberships are explained in easy-to-understand terms.Once you are up and running, you will need to constantly evaluate your progress. So in Podcasting for Profit, you will see how to measure your audience and understand return on investment
to help you (and your sponsors) optimize your profit. You will learn the "seven habits of highly successful podcasters."Included with the book is a password necessary for accessing the companion Web site which provides up-to-the-minute podcasting for profit news, expanded information, a free podcasting starter kit, and other helpful resources. This book/Web site combination is unbeatable!This book will help you: See if podcasting is right for you using a 20-point questionnaire Sell more products and services without sounding like a late-night infomercial Learn how to secure advertising and sponsorships even if you hate cold calling Offer premium content and memberships to create passive income Build a podcasting consulting business using a proven model Promote your expertise through podcasting without bragging Measure your return on investment using simple tools Learn by reviewing actual case studies Stay up-to-date via the companion Web site Get your free podcasting starter kit complete with software, services, music, and more See what other readers have to say.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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